Being human in the western world these days makes you a prime target for visual and audio assault. It seems as if every moment of our day we are exposed to media. Be it advertising, TV, music, computers, books or radio.
Try a little test for me and see how long you survive in a day without succumbing to some form of media. You won’t last very long. Media assaults our brain with information almost all of our waking hours. We are saturated by it and some of us, myself being a prime candidate, can’t live without it. Even as I sit here typing, I am away on a business trip and have my iPod blaring away while I sit typing away on my laptop. We live our lives as a by product of being totally assaulted and being “made alive” by our senses constantly being bombarded by noise.
And then we have the audacity to ask someone to sit still and listen to a stranger to preach to them for an hour or so on a Sunday morning talking to them about a concept so foreign to them that they simply can’t understand nor wish to engage in.
No wonder it’s getting harder to engage people these days. Modern western society has a mass form of ADD (Attention Deficit Disorder) and going to church to listen to someone preach to them is simply “so yesterday” that the whole concept of Church is dead before it even begins.
We need a paradigm shift on how we deliver the timeless message of the Gospel. In a society where all visual and auditory senses are bombarded with such high frequency, our timeless message is being triaged to the “irrelevant noise” section of society’s mindset.
It’s ironic in a way that the most important message to get out to people is the one that most people can’t even register. The reason for this is that the delivery of the message is still stuck in ancient times - a preacher talking.
What I propose is that we deliver the message of the Gospel using increasingly multimedia methods. The world screams images, video and sound? Fine. We need to do the same. The world is becoming increasingly online? Fine, we need to do the same. The world is delivered information in bite-sized snippets (albeit cleverly crafted)? Fine, we need to do the same.
Paul, even in his day, had insight into all this:
“For though I am free from all, I have made myself a servant to all, that I might win more of them. To the Jews I became as a Jew, in order to win Jews. To those under the law I became as one under the law (though not being myself under the law) that I might win those under the law. To those outside the law I became as one outside the law (not being outside the law of God but under the law of Christ) that I might win those outside the law. To the weak I became weak, that I might win the weak I have become all things to all people, that by all means I might save some. I do it all for the sake of the gospel, that I may share with them in its blessings.” 1 Cor 9:19-23
The gist of the above is, “I need to connect to people where they are in order to get the message of the Gospel out in a way they can understand.” This may well mean, getting rid of all denomination talk, getting rid of ‘Christianese talk”, shelving your KJV bible and popping open The Message and sharing it with someone, replacing the organ in your church with a drum kit. And the list can go on.
There is nothing wrong with any of the above. But when we act like this in front of people who don’t believe in Jesus, we look like whackos. And whacko’s we are not. We have been entrusted with the Gospel of Jesus - the most wonderful news mankind could here.
But one area I think the Church needs to excel in is in the area of relevant and engaging multimedia which assaults the senses just as well, if not better, then the typical stuff we are exposed to every day.
How many times do you watch “Current Event” shows talking about how TV commercials tend to be louder then the programs? Truth is that they are not louder. They just pack more information in their allotted timeframe and bandwidth and our brain registers them as being louder.
As the multimedia guy at my church, I’m going to pursue a more vigorous multimedia approach to what we do. Then our message will be on a level playing field to what our people hear and see everyday. And maybe, just maybe, our voice is heard a little more.
Of course, all this cannot compete with the power of God as He decides to reach out to people. But this has been tugging on my heart for a while now and I believe I have a roll to play in reaching the masses by becoming “all things to all people.” After all, Paul did the same thing. I often wonder what his missionary style would be in our culture today.
By going to the core of society in Athens and addressing the philosophical leaders in Acts 17, he went to the core of society’s influence. These days, media influences people more then they care to admit. So that’s where I aim to go.
A practical example of how this plays out is having media presentations at church, hyped up with music/sound and lyrical content delivered fast paced and with loud volume. We compete for the attention of souls bombarded by the same things from people who only want their money.
We want these people to want Jesus. We owe it to our King to “be all things to all people” and if that means stepping out of our comfort zones to contextualise the Gospel to modern society, so be it.
What you have said